Tableau has announced that it is integrating the entire Salesforce Einstein Analytics team into the Tableau organization, in an attempt to boost up their augmented analytics. After which Einstein analytics will be renamed as Tableau CRM.
Under the plan, Tableau CRM will provide an integrated analytics and AI experience within Salesforce’s CRM workflow and be a key part of Salesforce Customer 360.
So what is Einstein Analytics?
Put simply, Einstein Analytics is an app used to visualize the activity occurring in your Salesforce environment. Whether you use Salesforce for Sales, Marketing, or Service, this visibility tool offers insights into the data (like contacts, campaigns, or accounts) your users add to the CRM every day.
Salesforce markets the tool as an “AI-powered advanced analytics” solution that includes reports and dashboards, graphs, and other data visualization opportunities to help you make sense of how users are using Salesforce. A sales team, for instance, can generate visual graphs that represent open pipeline in dollars, win rates, average sales cycle, and more.
What the merger means for you?
Tableau CEO Adam Selipsky stated to the media that this merging between Tableau and Einstein Analytics teams would tap into the power of the overall Salesforce ecosystem, putting rocket boosters on their innovation and accelerating their mission to help people see and understand data better.
With Einstein in Tableau, users will now be able to carry out predictive modelling and recommendation capabilities. This will not only add value to the conventional analytics but also to the visualization capabilities that is Tableau’s forte.
What is Tableau’s Future plan?
Adam Selipsky, CEO of Tableau, said the product teams from both sides came together earlier this year to combine roadmaps and create integrations.
“We’re working together in an integrated fashion to make analytics more powerful,” said Selipsky. “These capabilities will work more seamlessly together so we can innovate faster. The end of the day all that matters is that we can help customers. Salesforce is accelerating the Tableau mission.”
Tableau said it will retain and build capabilities of Einstein Analytics and Tableau with plans to unify in the future.
The roadmap includes
- Connecting Tableau natively to Einstein Analytics data store to optimize performance and security.
- Data preparation tools to read and write to both Tableau and Einstein Analytics to ensure clean data.
- Content portability to streamline dashboard creations.
In 2021, Tableau plans to launch personal spaces, Slack notifications, AI and more machine learning tools. One key move will be delivering a Tableau native environment in browsers. For instance, Prep Builder this quarter will be available in the browser.